When we talk about the COVID-19 pandemic, we often focus on our lives and plans that were negatively impacted, as well as remembering those we lost due to our unpreparedness in the initial outbreaks. It’s far less common to hear people speak about the positive impacts that COVID left on the world.
While not an entirely new invention, the multi-balm stick used the pandemic to its benefit. The product was set to have gained success and popularity even prior to the pandemic. It turns out with people left with nothing to do but work and stay in their homes, that they had time to focus on themselves more and think. Think about their passions and hobbies and more of what they wanted out of life. For some people, this was how to take care of their skin more efficiently and optimize their routine. This is where the multi-balm stick came into the equation.
Particularly in Korea, the multi-balm stick was specially made famous by the Korean skincare brand, Kahi, their product quickly becoming one of the hottest items in the beauty industry in the early months of the pandemic. It was Kahi who started to coin the phrase “untact beauty,” a Korean saying that combined “un” and “contact.” With this product, you didn’t have to use your hands to apply moisturizer to your face. It really couldn’t have launched at a better time.
Okay, it’s clear that it’s successful, trendy, and one of the hottest new products out on the market even today. So, what is this best-seller that everyone from Ava Max to Doja Cat is obsessing over and adding to their skincare routines